Vote for breastfeeding

4 CommentsWednesday, 18 May 2016  |  pinterandmartin

In May 2015, Pinter & Martin published Milky Moments, a beautiful book for children and their families, that celebrates the joy of childhood and mothering, and normalises breastfeeding as a part of day-to-day life. It's also a book that none of the mainstream media would review: "too niche for our parenting section". In spite of that, this special little book sold out within a few weeks of being published, has only received 5-star reviews from around the world and has been voted into the People's Book Prize final.

We're chuffed to bits that Milky Moments is up for the Children's Book of the Year (2015/16) award in the prestigious People's Book Prize, and as if that wasn't exciting enough, Ellie Stoneley is up for the Beryl Bainbridge Award for a First Time Author, and the Special Achievement award too. The award is voted for by the public and voting is now open here

The impact Milky Moments has had, and the love that it readers have for it has been incredible. "This book does something no other book does. It shows an important part of many families' lives in a natural range of contexts. My children love it”, said a mother from the north of England. A mother from Texas recalled, "This book has proven so popular in our house that my son requested a re-enactment of the birthday party scene for his third birthday party". It's not just mothers and children that have been awed by the book; Simon a father from Cornwall told us, "It’s hard to think of a more enjoyable and important book for my children. It’s fun, beautifully written and takes the reader on a 24-hour journey that any parent will empathise with immediately. The rhyming makes it easy to remember, and keeps the imagination and attention of the little one. Perhaps most importantly, Milky Moments normalises the magical moments of breastfeeding, which are too often taboo in our society. As a dad, I couldn’t think of a more natural and nourishing act, and I am delighted that more mums and dads will feel empowered to talk about their own milky moments as a result of this book. And our children will grow up strong on the inside as well as out. Milky Moments should have its own spot on every small person’s bookcase."

Ellie came up with the idea for the book after her only child was born when she was 47 and they initially struggled with breastfeeding (tongue tie, nasal tube). All their cards, books and gifts depicting anything to do with infant nourishment had bottles, pictures of bottles, little magnetic bottles ... nothing had anything at all relating to breastfeeding. Her daughter was bottle fed breastmilk and formula in the early days but quickly (with invaluable support from the local LLL) became adept at breastfeeding.

Ellie researched, found a few books with specific breastfeeding messages (night weaning, preparing for a new sibling etc) but nothing just depicting breastfeeding throughout as a totally normal part of day to day life at home and out and about. So, Milky Moments was born, and with help from friend and inspired artist Jessica D'Alton Goode the project came together, reflecting much of Ellie's own breastfeeding journey. Martin Wagner, founder and director of Pinter & Martin said, "When I first saw Milky Moments, I fell in love with it straight away and knew we had to add it to our list. It fits in perfectly with our wish to make the world a better place, one book at a time. That it is doing so well and struck a chord with our readers is wonderful."

In a world where breastfeeding is only discussed in schools in years 5 to 6, and then frequently as a part of sex education, Ellie sees a clear need for it to be normalised, not just in public in society, but in the media and in literature as well, "If today's children are to grow up into tomorrow's breastfeeding mothers (and supportive fathers) they need to be aware that breastfeeding is normal and not something to be hidden away under a cover or in the corner. The fact that Milky Moments continues to be such a success shows that there is a demand for this, and reaching the final of the People's Book Prize really is a marvellous and quite overwhelming achievement for not just the book but the normalising of breastfeeding".

Claire, a mother from the north of England said, "Milky Moments is just beautiful. I don't just like it, I love it. The words capture everything I've ever wanted to tell my children about breastfeeding. This non judgemental book makes it so special and yet so normal - not an easy feat."

Please consider a vote for Milky Moments in the People's Book Prize here. You have to register which takes a moment, and if you voted in the Autumn heat (which Milky Moments won, thank you), you can use the same password as you used then, and if you've forgotten it just use your email address to get a new one. Voting is open from 16th May until the day of the award ceremony, which will be broadcast on Sky TV on 12th July 2016.


Shanea David
Wednesday, 1 June 2016  |  15:02

I was a breastfeeding mom and books like this would have been great.


Ellie Stoneley
Tuesday, 14 June 2016  |  13:44

thank you so much for your kind words, and for any help getting the word out : )


Sonia Scott
Wednesday, 1 June 2016  |  16:08

Normalize breastfeeding


Ellie Stoneley
Tuesday, 14 June 2016  |  13:45

yes indeed ... thank you Sonia