Professor Amy Brown is an Associate Professor in the Department of Public Heath at Swansea University where she leads the MSc in Child Public Health. With a background in Psychology, Prof Brown gained her PhD in 2010, exploring the importance of baby-led breastfeeding. Since then her research has continued to examine influences on breastfeeding and introducing solid foods and has published over 40 academic papers exploring how new mothers can best be supported at this time. She has a particular interest in understanding how interpretations of being a ‘good mother’ can affect infant feeding decisions and how we can challenge these ideas. Her research has received significant global media interest and she has made a number of appearances on international television and radio. Prof Brown is an editor for the International Breastfeeding Journal and Plos One. She lives in South West Wales with her three children.